A text reader that saves and reads text for you.
The product is very mobile and has an intuitive interface.
The Case: Build a brand and visual identity to an audience that is categorized as elderly. We were going through the services and products provide experience, values and identity.
Background: 300.000 Norwegians can’t read. As reveled in an analyses done by OECD. An article in Aftenposten on the 28th of August read;
The number of disabled increases the poorer you read and the effect is greater among the elderly. In the measured group, above half of the weakest readers in their 50s were on disability.
Theme: With this as background, I chose dyslexia as a topic. “Dyslexia is a condition which weakens your brains ability to transform writing that the eyes perceive, into meaningful text and opposite transform oral language into writing.” (Torleiv Høyen, Om dysleksi)
Value words: Acceptance, freedom, discrete and coping. The value words are meant to be reflected in the brands
identity. At the same time it should also reflect the buyers experience of the product.
Concept: The concept is a brand that helps people with dyslexia and reading difficulties. This will be done by the aid of simple intuitive products.
Brand: “The feeling of coping excites us. Unlike the social joys, we are not dependent on others to feel psychological joy. (Helle Kristine Hoem, 2005, Emosjoner og design] I want to promote the feeling of personal coping with the products within my brand. A product with great usability takes into consideration this type of joy. The brand I am creating gives you the opportunity to read whatever you want, wherever you want. With well designed products the brand will contribute to a simplified everyday for people with dyslexia and reading difficulties. The brand will be adapted and customized the user group in all areas, from appearance to the technical aspects.
The product: based on user meetings and opinions from professionals in the field I came to the conclusion that the product was going to be a scanner pen that scans text and reads it back to you out loud. This will give you the opportunity to “read” and understand
text in any setting. The product will consist of three main components; screen, cover, and a grip surface. The scanner is placed on the back side of the cover, in an angle that makes it able to scan surfaces. The output for headphones is placed in a matter that makes it protected by the cover both in an open and closed state for maximum protection. When the cover of the product twists off, it will automatically be turned on. The cover acts like an extension of the support surface during scanning. To enable scanning, two of the products side buttons needs to be pressed inn. The screen is a touchscreen, two by two images are displayed on the screen at the same and you will able to scroll on the screen by moving your finger up or down. The product is very mobile and has an intuitive interface.
Graphical design: My symbols will be recognizable to most people, the will have resemblance to existing symbols so they are easily comprehended without having to be explained in detail. The images acts as menus, there are eight main menus divided on four screens. These screens are looping so that you can scroll up or down to find your desired image.
Context: GK5 Industridesign, Oslo School of Architecture and Design
Course: Identity in product and interaction design.
Target audience: from 50 years and up
3d Program: Catia
Course responsible: Nina Bjørnstad
Supervisors: Rachel Troye, Hans Gerhard Meier, Vera Pahle